In early May, Volkswagen said it had received 15,000 advance orders in one week, with the highest demand in Germany, Norway, the Netherlands, the UK and Sweden. Each country has received an allocation of ID 3 models, although it is not known how many of those destined for the UK have been pre-ordered.
Initial problems with Volkswagen computer systems struggling to keep up with heavy user traffic were rectified in no time.
The Golf-sized ID 3 will be officially launched at this years Frankfurt Motor Show, after which those who have previously booked a first edition will be able to confirm their order. Orders for the general ID 3 production series will then also begin.
The first series car launched with the new MEB electric architecture of the Volkswagen Group, the ID 3 will be offered with three different battery sizes, and Volkswagen says the entry version will cost less than 30,000 euros (25,500 pounds sterling) in Germany.
Opinion: how the Volkswagen ID 3 got its name
Volkswagen says the name of ID 3 comes from the companys internal nomenclature for the compact A-segment, and from the opening of the new model of the third big chapter in the brands history, after the Beetle and Golf. The title also “signals the potential for expansion” towards larger and smaller models in the future.
Volkswagen sales manager Jürgen Stackmann said that the start of IDs pre-reservation marked the beginning of “the third major chapter of strategic importance in the history of our brand, after the Beetle and Golf”. And he added: “With ID 3, we are making the electric car suitable for mass mobility.
Stackmann said ID 3 represented an “important milestone” for Volkswagen, adding: “The world is currently in a process of transformation. Volkswagen is not only part of this transformation, it is also shaping it.
“We are pursuing a strategy focused on the cinematic chain. Volkswagen has consistently opted for the battery electric drive system. This is currently the most efficient technology for reducing CO2 emissions and meeting ambitious CO2 reduction targets. Electronic mobility will become our core technology.
The range ID is understood planned from one to ten, with the numbers that replace the titles given to concepts already seen: ID Crozz SUV, Vizzion saloon, Buzz MPV and van and Roomzz SUV luxury. Autocar has also revealed that the company is working on a people car basic level.
Volkswagen says that the first edition of ID 3 will cost less than 40,000 euros in Germany, and that customers in the United Kingdom will have to pay a deposit of 750 pounds sterling. Details of prices in the UK have not yet been confirmed, and pre-booking will only be open for the 30,000 special editions, although those who secure a place can cancel their order with a full refund. The UK is one of the key markets for cars, along with Norway, Germany, the Netherlands and France.
Customers who pre-book an ID 3 will be able to order their cars after their launch at this years Frankfurt Motor Show in September. These orders will become binding in April 2020, and customers will be able to cancel and obtain a full refund until then.
The first edition will be offered in four colours and three versions, all with large rims. There will also be three finish levels – First, First Plus and First Max – although only the Plus finish will be offered in the UK. It will feature “extensive” comfort features including voice control, a navigation system, IQ exterior lighting and a two-tone exterior and interior design.