Cupra boss Wayne Griffiths said the firm remains committed to “the dream” of putting the Tavascan electric concept into production – but hinted it is unlikely before 2024.

The SUV-coupé concept, built on the Volkswagen Group MEB platform, was first shown at last year’s Frankfurt motor show, featuring radical exterior styling and a 302bhp twin-motor powertrain. 

Griffiths said the Tavascan is “a dream for the brand and we’re fighting to bring it to reality”. He added: “It’s a project we’re working on, but we’re not ready to announce dates or timings, not because we have doubts but because we have a lot of other models to launch first. The pipeline is full for the next few years.”

Those models include the new Formentor crossover and the el-Born, Cupra’s first full EV, which will be launched next year.

Griffiths declined to comment on reports that the Tavascan could be built in China from 2024 onwards as part of a joint venture between the VW Group and JAC Motors.

Named after a ski resort near the French border in Catalonia, the Tavascan is said to marry “the presence of an SUV with the sleekness of a sports coupé” and showcases the evolution of Cupra design as it moves further away from its parent company, Seat

The front end of the Tavascan is designed to balance the desire for “muscularity and dynamism”, the company claims, with an exterior shape honed for range-boosting aerodynamic efficiency. The front end is also intended to create a “totally different focal point” from those of conventional combustion-engined cars, with an illuminated Cupra logo mounted low, below the blanked-out ‘grille’. A separate badge spells out ‘Cupra’ in a vent linked to the headlights. 

The rear is also heavily dominated by the lower portion’s styling, with a striking bumper shape mated to a steeply raked rear window line and full-width light bar, intersected by the Cupra logo. 

It is claimed each vent and slat on the body serves a purpose, either in allowing air to flow over the body or directing it internally to cool batteries. The model also sits on aero-optimised 22in wheels. 

Cupra claims the interior “mixes material and technological concepts with openness and focus” by the use of “contrasting colours, structural carbon and dynamic approaches to technology and design”. Leather, carbon and Alcantara are the dominant materials. 

There is a floating dashboard but a digital instrument cluster and 13.0in infotainment screen are the focal points. The 13.0in screen can be moved towards the passenger if needed and speaker and smartphone connectivity features are integrated into the seats.